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Toshiba is a brand that is steeped in history for well over a century. Within that time they have pioneered various ventures and been responsible for several electronic break throughs like releasing the worlds first DVD player back in 1996. However, their first break through in lighting was recognized in 1921 (known as Tokyo Electric Co. at that time) when they invented a truely significant product which was a “double-coiled electric bulb” with an edison screw cap. A further recognition within the lighting arena occurred in 1980 when they created the worlds first bulb-type fluorescent lamp called “Neo-ball”.